Trigard Memorials Welcomes New Marketing Director

March 18th, 2021 | 11:30 am | Avatar for Ethan Darby Ethan Darby

Trigard Memorials Continues to Grow With Appointment of Marketing Director

Trigard Memorials welcomes Yaunah Hairston to the organization as Marketing Director. In this leadership role, Hairston will be responsible for translating the company’s business objectives into marketing strategies that drive revenue and deepen relationships with the company’s customer base. Recently relocated from St. Louis, Missouri, she will be based in Danville and report to Ethan Darby, Director of Consumer Relations and fourth-generation company owner.

“As Trigard enters its 54th year of business, Yaunah’s integrated marketing experience around scalable marketing methods will allow us to further capitalize on the strengths of our family of brands as we continue to innovate and grow.” Darby said.

Prior to joining Trigard Memorials, she worked in progressively responsible communications and marketing positions in the B2B and consumer sectors as a freelance professional in Missouri, California and Nevada. “I’m thrilled to join such a well-respected organization in the funeral services industry. Looking forward to powering up the Trigard brand to further build upon their legacy and reputation for quality,” Hairston said.”

All future marketing and media inquiries may be directed to Yaunah Hairston at yaunahh@trigard.com.

Avatar for Ethan Darby

Ethan Darby

Ethan is the Director of Consumer Relations for Trigard Memorials and all affiliated companies. He graduated from Illinois State University in 2012 with a Bachelor’s degree in Business Administration before becoming one of three 4th generation Darby family owners and operators. His experience within the company includes memorial manufacturing, cemetery retail, national cemetery and vault sales, along with plant and customer service management. Ethan also enjoys hiking, kayaking, hunting, fishing, and spending time with his wife, Keri, and his daughters, Sawyer and Olivia.

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